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Expectation Management – An SEO Company’s Guide to Avoid Client Disappointment
Manage Yo’ Expectations! One of the more challenging parts of our job as account managers at an SEO company is to constantly manage and realign client expectations. It’s a huge challenge and here is...
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SEO Isn’t Dead, It’s Evolved
It’s one of those things that we have all read about and had conversations about. Is SEO dying? Should we all abandon ship and head for the hills!? At the rate that Google is changing, updating and...
View ArticleBouncing Around with Your Bounce Rate
Last week, I talked a little bit about the power of online reviews and your rankings. This week, I would like to touch on an old, but sometimes forgotten, ranking factor. Bounce rate. We spend a lot...
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DoFollow Links and Social Media
As we have talked about before, social media is integral to the continued success of an SEO campaign. Not only is it a fantastic method for raising brand awareness and increasing traffic to your site,...
View ArticleGoogle Webmaster Tools Part 2: Search Queries & Internal Links
As mentioned last week, I will be going through gold mine of site information that is Google Webmaster Tools and how to use it to your advantage. Since we the “Links to Your Site” section, let’s...
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Disavowing One Day at a Time
Disavow. After almost a year, it remains to be the hot topic in the SEO world, and continues to be the subject of many group discussions/headbangings here at SEOhaus. Jori and Brian have shared their...
View ArticleMatt Cutts Announces New Link Reports in Webmaster Tools
On August 8th, Google announced the addition of the Manual Action Tool in Google Webmaster Tools. This week, they have also announced another update to the way in which links are reported. It seems...
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Improve Your SEO Campaign: Part 1 – Your Web Design
My last blog introduced my new mini blog series, “Improving The Foundation of your SEO Campaign.” This week we focus on the first of four fundamental steps to make sure you have the strongest possible...
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Improve Your SEO Campaign – Your Backlinks
Have a healthy backlink profile Checking the backlink profile of a client / potential client should be standard practice right now. We are no longer solely focusing on the number of backlinks that are...
View ArticleIn the Everchanging World of SEO, the Client Remains Consistent
There’s no doubt about it, the world of SEO has been thrown some curveballs this year. Between dodging updates and beloved tools changing or being taken away altogether, Google has definitely kept us...
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Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1
Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a...
View ArticleGoogle’s Matt Cutts: Redirecting Users by Location is Not Spam
In a recent video, Matt Cutts stated that geo-location or redirecting users based on location is not considered spam. However, cloaking and showing Googlebot content that is not visible to users is...
View ArticleDuplicate Content: The Silent (Rankings) Killer
One of the beauties of being an SEO account manager is that I am constantly observing the search engine health of multiple websites. The advantage of this, over say just someone managing their own, is...
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Why Your Coding May Be Killing Your SEO
CMS or Content Management Systems have come to rule the roost when it comes to modern web-design. With websites considered a must for any business and one-person companies flourishing online the number...
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Track Smartphone Crawl Errors in Google Webmaster Tools
Google recently announced that there is a new filter within the crawl errors section of Google Webmaster Tools which allows users to track smartphone crawl errors. Many webmasters out there can...
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Stitching In Website Marketing
When it comes to website marketing, we’ve all heard that Content is king. With the explosion of the Internet – and more recently, the social media machine – Content is everywhere. The massive amount of...
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HTML Improvements with Google Webmaster Tools
It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to...
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Tracking Trends to Transform Your Content: Three Great Free Tools to To...
Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles...
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Using Reddit to Test Your Marketing Strategy
I’m sure most of us out there with a computer and an internet connection are familiar with Reddit. Essentially a grown-up version of the bulletin boards of yesteryear, Reddit has quickly risen to be...
View ArticleHeartbleed and the future of SEO
With the recent Heartbleed epidemic fresh on everyone’s mind, security seems to be the latest topic to worry about when it comes to your site. Am I safe? Am I putting my customers at risk? Will this...
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